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DESTINATIONS · Japan

In Japan, the future and tradition live on the same street.

Japan often begins in Tokyo, between the lights of Shibuya and Shinjuku, the quiet temples of Asakusa, gardens and neighbourhoods where every street seems to have its own rhythm. Not far away, Hakone and Mount Fuji completely change the perspective, with lakes, hot springs and mountain landscapes. Further west, Kyoto opens the door to a Japan of temples, gardens, traditional houses and the lanes of Gion, while Nara preserves some of the country’s oldest monuments.

In Japan, the future and tradition live on the same street.

But Japan doesn’t end between Tokyo and Kyoto. Osaka brings energy, street food and a food culture of its own, Hiroshima and Miyajima combine remembrance with one of Japan’s most iconic landscapes, while Kanazawa and the Japanese Alps, including Takayama and Shirakawa-go, reveal a world of gardens, villages and traditions. Further north, Hokkaido means nature and wide-open spaces, while Okinawa changes the image of Japan once again, with subtropical islands and clear waters.

You come for Tokyo and the great cities, temples and gardens, food, onsen and wellness, art and design, Mount Fuji, nature or pop culture. You may come for the cherry blossoms or the colours of autumn, but Japan deserves to be discovered beyond a single season. The contrast is what makes it special: Tokyo and Kyoto, technology and ritual, bullet trains and old villages, energy and tranquillity — all in the same journey.

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One product in this context.

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Or keep discovering the world from a different perspective.

The same journey can begin with the occasion that inspires you to travel, the time of year, or simply the place you want to reach.

Amélie

Amélie

“In Japan, I wouldn’t try to see everything. I’d leave room for the small things too: your first ramen in a tiny restaurant, the silence of a garden in the morning or the moment you see Fuji for the first time. That’s where the Japan you remember really begins.”

Tokyo and Kyoto for your first journey? Fuji and an onsen? Osaka, Hiroshima and Miyajima? Or a longer route through the Japanese Alps? Tell me what fascinates you about Japan and the pace at which you want to discover it, and I’ll help you connect the places into a journey that leaves time for the experience, not just the sights.