About ActivTours® – Artists of unique holidays

The year 2003 marked the beginning of a story that would redefine premium tourism in Romania. At a time when travel was often seen as simple displacement, the ambition arose to elevate holidays to the rank of experience, to turn planning into an art, and to provide an alternative to standardized mass tourism. From this vision, ActivTours® was born – the first brand of the group and the nucleus from which an entire universe of experiences would later unfold.

Its foundation was not just an entrepreneurial step, but the start of a philosophy: that every traveler deserves an itinerary tailored to their own values, rhythms, and emotions. Beginning with the concept of personalized holidays, ActivTours® introduced a new paradigm – attention to detail, rigorous selection of hotels and partners, the integration of comfort with cultural discovery, and the aim of creating memories rather than simple packages.

This vision was supported by a strong commitment to quality and transparency. At a time when the market was dominated by uniform and barely differentiated offers, ActivTours® brought contractual clarity, safety, and full responsibility in its relationship with every client and partner. Verified hotels, curated cultural itineraries, and unique travel packages quickly consolidated the brand’s reputation.

Another principle learned from the very first years was the importance of constant support. A quality journey is not only about perfect planning but also the certainty of having real assistance at any time. Since 2003, ActivTours® has cultivated and refined a model of 24/7 support, designed to provide peace of mind and trust that every holiday is backed by a team present at every step.

Thus, 2003 is not only a historical milestone in the company’s timeline but a symbol of an attitude: to view every journey as a work of art in the making. It was the beginning of a path that continues to be inspired by passion, responsibility, and the drive to always bring something new to the universe of premium tourism.

Since its beginnings in 2003, ActivTours® has grown organically, evolving from a local brand dedicated to the Romanian market into an international benchmark for premium tourism. The first packages were focused on European destinations and classic stays, but the philosophy of going beyond standardized offers quickly led to expansion and diversification. Instead of uniform products, ActivTours® introduced the concept of tailor-made holidays, with flexible itineraries and carefully selected experiences designed to reflect the emotion and authenticity of each destination.

Strengthening its position in the national market was soon followed by strategic international partnerships. Collaborations with global tour operators, prestigious hotel chains, and validated local partners enabled the creation of a solid portfolio, capable of meeting the most demanding requirements. The portfolio grew steadily and today includes thousands of hotels, flights to every corner of the world, cultural circuits, and unique activities, all integrated into a platform that simplifies booking and guarantees quality.

A turning point was the launch of the thematic collections “One word. Limitless experiences.” – a unique concept in Romania that redefined the way holidays are presented. Each collection expresses a mood, an emotion, a distinct universe, whether it is about romantic escapes, family vacations, cultural circuits, or gourmet experiences. This approach transformed ActivTours® from a simple tour operator into a creator of travel identities, offering clients a new way to find themselves in experiences.

Thus, from the first holidays organized for Romanian travelers, ActivTours® came to be recognized as a trusted partner also for international clients. Over time, the brand consolidated its reputation through transparency, quality, and innovation, becoming a benchmark for premium tourism not only in Romania but also on the global stage. The journey from national brand to international benchmark remains one of the clearest proofs of a consistent vision and a mission carried through to completion.

ActivTours® has never been about delivering simple hotel stays or standard city breaks. Such services can be booked in an instant, but what defines the brand is the ambition to go beyond the conventional and design true holidays, lived as complete experiences. Every itinerary is conceived as a tailor-made creation, with attention to every detail – from carefully chosen hotels and selected flights to activities that give real meaning to the journey.

The mission of ActivTours® is to transform holidays into authentic stories, where the emotion of discovery blends with safety and comfort. It is not just about logistics, but about shaping unique experiences capable of leaving lasting memories. In this vision, tourism is no longer a fast product, but a refined context in which travel becomes an expression of identity and sophistication.

The brand’s values give substance to this approach. Integrity ensures transparency and responsibility in every agreement. Quality is reflected in the portfolio of hotels and carefully selected partners. Refinement emerges in the details that make a difference, while innovation brings technologies and concepts that simplify and enhance the booking process. To these are added responsibility and sustainability, firm commitments to communities and the environment.

With over 140,000 travelers having chosen ActivTours® and a satisfaction rate of more than 97%, these principles have turned into validated realities. What remains constant is the vision: holidays not as simple stays, but as complete experiences, carefully crafted to inspire and endure beyond the return home.

*My readings and experiences around the culture and values of this world inspired me, in 2003, to embark on an entrepreneurial journey that was by no means easy, but profoundly valuable. This is how ActivTours® was born – a project created out of the desire to design different holidays, tailor-made and thought through to the last detail.

The value of this endeavor is reflected today in the young people who have found here a stable and civilised workplace, in the thousands of travelers who return from their holidays with their most beautiful memories, and in the responsibility assumed towards society – fiscal, ethical and human.

From the very beginning, it was clear to me that ActivTours® was meant for a distinct category of travelers. Passionate people, for whom holidays are not just accommodation or transport, but experiences lived intensely. That is why the vision has always been to turn travel into an art: simple, safe, carefree, yet filled with emotion and refinement.

Today, ActivTours® stands as a mature and consolidated brand, recognised for seriousness, quality and innovation. A complete platform, able to provide in one place hotels, flights, city breaks, circuits and activities, all integrated with real 24/7 support, so that every holiday becomes an authentic and memorable experience.

I believe in fair cooperation, in mutual trust and in win-win partnerships. Human relationships built with meaning create lasting value. I am inspired by the words of Abraham Lincoln: “Let us have faith that right makes might, and in that faith let us to the end dare to do our duty as we understand it.”*

Conf. univ. dr. Carmen Nicolescu, Founder of ActivTours®

The City Break Engine is where urban holidays take shape in a simple and inspired way. Any quick getaway can start here, with carefully selected hotels and direct flights to the world’s most sought-after cities. From the beginning, the system guides you step by step through all the essential details, making planning effortless and worry-free.

Later, each city break can be enriched with transfers, car rentals, or local experiences, allowing the destination to be enjoyed down to the last detail. Guided tours, museum tickets, concerts, or culinary activities turn the stay into an authentic story, where the true vibe of the city is felt. Everything is integrated into a single platform, with guaranteed transparency and security.

Discover the City Break Engine → Click here

Places that inspire, carefully selected stays, premium hotels that give meaning to every journey. The Accommodation Engine “Destinations” allows you to choose either a single stay or multiple stays, combining different cities and experiences in one holiday. The system displays the best available options, recommends the right hotels based on your style and budget, and provides complete information: images, real reviews, opinions, location, and facilities.

Each choice becomes a final touch in the canvas of your perfect holiday. The platform calculates costs in real time, showing how they fit into your budget and what alternatives you have if you wish to adjust your level of comfort. It is an intuitive process, where step by step you discover the places where you will live memorable moments. All it takes is patience and the desire to create your own holiday, guided by an intelligent tool.

Discover the Accommodation Engine → Click here

Every holiday begins with the right flight, and the Flight Engine by ActivTours® provides full access to all available options: low-cost airlines, scheduled carriers, and high-class flights. The system displays competitive fares and detailed information on baggage, preferred seating, international connections, and business class options, ensuring every choice is transparent and secure. Tickets are prepaid, issued, and confirmed instantly, eliminating all uncertainty.

Flexibility makes the difference: from a simple flight, you can later add accommodation, private transfers, car rental, or local activities, creating a complete holiday at your own pace. The platform recommends optimized routes and clearly displays costs, making the entire process intuitive and worry-free. The Flight Engine thus becomes the starting point for any type of holiday, from spontaneous city breaks to complex multi-destination circuits.

Discover the Flight Engine → Click here

The ActivTours® Trip Planner is where imagination meets technology. All you need to do is set your departure date and the city you’re leaving from, and the platform will guide you constantly, suggesting the most suitable flights, accommodations, transfers, or activities. The system is intuitive and displays real-time prices and options, making planning simple, secure, and complete.

Flexibility is absolute: you can add extra nights, change hotels, include cultural, culinary, or sports experiences, and the itinerary instantly adapts to your new preferences. Everything can be modified in just a few clicks, in a single platform where each step is clear and transparent. The Trip Planner thus becomes the heart of a tailor-made holiday, where every choice is a piece of your personal travel story.

Discover the Multi-destination Trip Planner → Click here

The Activities Engine is the essence of a successful holiday, bringing refinement and the difference between an ordinary trip and a memorable one. Here you find far more than standard options: museum and landmark entries, exhibitions, guided tours, hiking, cycling, diving, yacht cruises, ATV rides, rafting, or safaris. For those seeking refinement, there are wine, chocolate, or coffee tastings, cooking classes, and gourmet experiences, while culture lovers can enjoy concerts, shows, and local festivals. Everything is verified, booked in advance, and guaranteed, so you never worry about missing tickets once you arrive at your destination.

It is the most important engine of the platform, because it offers the chance to live, to experience, and to create lasting memories. From here, you can start or continue your holiday: later add accommodation, transport, or transfers, and build step by step a complete story. Flexible and intuitive, the Activities Engine lets you play with options until you find the perfect combination. Ultimately, this is the purpose of ActivTours®: to transform holidays into authentic and memorable experiences.

Discover the Activities Engine → Click here

One word. Limitless experiences. is the unique ActivTours® collection, a Tailor-Made type created to offer premium holidays that are fully customizable. Packages can be booked exactly as they are or adapted in detail – from length of stay and accommodation type to transport, transfers, and activities. Each Tailor-Made proposal is built using the engines presented above and can be recreated, saved in your account, or shared with others. Anyone can become the artist of their own holiday.

The collection is structured into 12 thematic concepts, each representing a different mood and travel style:

• EVOKE – meaningful experiences: gastronomy, biking, thematic tours.
• ESCAPE – romance and intimacy for two: honeymoons, weddings, only adults.
• TOGETHER – family vacations, theme parks, multigenerational trips.
• MARÉA – beach escapes and exotic islands, sophisticated all-inclusive, diving.
• IGNITE – active adventures: hiking, trekking, kayaking, rafting, safari, mountain sports.
• AVENUE – reinvented city breaks: lifestyle, culture, art, urban energy.
• SERENITY – wellness escapes: yoga, luxury spa, detox, balance.
• AURORA – winter holidays: ski, luxury chalets, Christmas markets, alpine landscapes.
• SPARK – spontaneous travel, quick getaways, intense moments.
• HERITAGE – cultural circuits, historical tours, UNESCO heritage.
• ODYSSEY – multi-destination circuits and long-haul journeys.
• VELVET – ultimate luxury: 5*+ holidays, refinement, exclusivity.

This is the ActivTours® signature: a single, unified collection with 12 gateways to different worlds. One word. Limitless experiences. is not just a concept but the very essence of tailor-made travel – bookable as it is or transformable into your own story, with tools you can use yourself.

Discover the Tailor-Made Collection Engine → Click here

Holidays that awaken emotions, inspire memories, and give meaning to travel. We named this concept EVOKE because its mission is to bring out emotions and create memories that last a lifetime. It is the most important and representative theme of the One word. Limitless experiences. collection, a true manifesto of ActivTours® philosophy. Here, holidays are not simple stays, but meaningful experiences built around authentic passions: gastronomy, thematic tours, biking through memorable landscapes, courses, workshops, and encounters that bring local culture and traditions closer.

EVOKE means a holiday lived with all the senses: wine tastings in Tuscany, culinary tours in Provence, cycling through Tuscan villages, chocolate workshops in Brussels, or gourmet experiences in Paris. It is the theme through which ActivTours® built its reputation and where our promise is most clearly reflected: personalized, authentic holidays, able to inspire and move.

Examples of packages and activities:

• Wine tastings and gastronomy in Chianti and Tuscany
• Cultural and culinary tours in major European capitals
• Biking through Provence, the Loire Valley, or the Dolomites
• Chocolate and cheese workshops in Belgium and Switzerland
• Gourmet experiences and cooking classes with local chefs

Who is EVOKE for?

For those who want more than a classic stay, for travelers passionate about culture, gastronomy, and meaningful experiences. It is the natural choice for those who want to turn every holiday into an unforgettable memory.

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ESCAPE – Holidays for two

Holidays that mean intimacy, romance, and elegant retreats. We named this concept ESCAPE because it represents the desire to escape from everyday life and live moments just for two. It is one of the most refined facets of the One word. Limitless experiences. collection, designed especially for couples seeking peace, exclusivity, and authentic emotions. This theme also includes weddings organized in stunning tropical landscapes or in dream locations anywhere in the world, as well as honeymoons created especially for newlyweds.

ESCAPE means exotic honeymoons on remote islands, symbolic weddings on white sandy beaches or in unique venues, adults-only stays in luxury resorts, or intimate getaways at boutique hotels. From breathtaking sunsets in Mauritius to elegant evenings on the Amalfi Coast, each package in this theme is a love letter to traveling together. It is the concept through which ActivTours® has defined the art of romantic escapes and where couples discover another way of traveling.

Examples of packages and activities:

• Honeymoon on exotic islands: Mauritius, Maldives, Seychelles
• Symbolic weddings on beaches or in spectacular mountain settings
• Adults-only stays in 5* resorts
• Romantic escapes on the Amalfi Coast or Santorini
• Private cruises, gourmet dinners, and sunset moments on the beach

Who is ESCAPE for?

For newlyweds, couples celebrating an anniversary, or simply lovers wishing to spend time only for themselves. ESCAPE is the theme where every holiday becomes a romantic, elegant, and unforgettable story.

Discover ESCAPE → Click here

Holidays that bring generations together and create shared memories. We named this concept TOGETHER because it expresses the essence of family travel, alongside children, parents, and grandparents. It is part of the One word. Limitless experiences. collection, dedicated to those who believe that a true holiday means being together, in places that inspire and bring joy to everyone.

TOGETHER means fun-filled days in theme parks, child-friendly stays at hotels with dedicated facilities, and circuits that include activities for all ages. From Disney to nature adventures, each package is designed to combine parents’ comfort with children’s excitement. It is the theme through which ActivTours® brings together the joy of discovery and the reassurance that every family member will have special moments.

Examples of packages and activities:

• Holidays at Disney and other theme parks
• All-inclusive stays with children’s facilities
• Multigenerational tours in Europe and exotic destinations
• Outdoor activities: hiking, biking, excursions with local guides
• Educational workshops and interactive experiences for children

Who is TOGETHER for?

For families traveling with young children or teenagers, for holidays with grandparents and parents together, for all those who believe memories are stronger when shared. TOGETHER is the theme where holidays become bridges between generations.

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Holidays that mean sun, sea, and freedom. We named this concept MARÉA because it evokes the rhythm of the waves, the promise of sunsets, and the simple joy of living with your feet in the sand. It is part of the One word. Limitless experiences. collection, dedicated to those who see the sea and the ocean as a symbol of relaxation and endless energy.

MARÉA means luxury all-inclusive resorts, exotic islands, hidden beaches, and sunny destinations. It is where rest blends with aquatic experiences: snorkeling, diving, boat trips, sunset cruises, or water sports. From the Maldives and Seychelles to the Dalmatian Coast or Greece, each package offers the perfect balance between relaxation, gastronomy, and the discovery of natural beauty.

Examples of packages and activities:

• All-inclusive stays in Maldives, Mauritius, and Seychelles
• Escapes to the beaches of Greece, Spain, or Croatia
• Private cruises and boat excursions at sunset
• Aquatic activities: snorkeling, diving, water sports
• Romantic dinners on the beach and gourmet experiences by the sea

Who is MARÉA for?

For those who dream of holidays under the ocean sun, for couples in search of romance, for families wanting comfort and activities, and for solo travelers seeking the peace of the waves. MARÉA is the theme where every holiday becomes a celebration of the sea and freedom.

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Holidays that mean energy, movement, and adrenaline. We named this concept IGNITE because it symbolizes the spark that ignites the desire for exploration and the need to live intensely. It is part of the One word. Limitless experiences. collection, designed for active travelers, passionate about sports, nature, and experiences that go beyond an ordinary stay.

IGNITE means hiking and trekking trails through spectacular mountains, biking tours on alpine roads or through natural parks, rafting on wild rivers, ATV or buggy rides, safaris in Africa, or extreme experiences such as bungee jumping and zipline. It also includes water sports, sailing or kayaking, as well as winter adventures: ski touring, snowshoeing, or eco and wildlife thematic hikes.

Examples of packages and activities:

• Hiking and trekking in the Alps, Dolomites, or Himalayas
• Rafting on the Tara River or kayaking on alpine lakes
• Biking on MTB trails or road tours in Tuscany and Provence
• Safaris in Kenya and wildlife experiences in natural reserves
• Extreme activities: zipline, bungee jumping, paragliding

Who is IGNITE for?

For those who cannot imagine a holiday without movement, for adventure enthusiasts, and for travelers seeking adrenaline and challenges. IGNITE is the theme where the holiday becomes a test of strength, courage, and freedom.

Discover IGNITE → Click here

Holidays that mean urban energy, culture, and modern discoveries. We named this concept AVENUE because it evokes the great boulevards of cities, the places where history and modernity meet. It is part of the One word. Limitless experiences. collection, created for travelers who love the rhythm of cities, museums, architecture, gastronomy, and nightlife.

AVENUE means city breaks with included activities, access to museums and tourist attractions, cultural experiences, and lifestyle trips. From Paris and Rome to New York or Tokyo, each package combines the elegance of premium hotels with the freedom to explore the city at your own pace. Here you discover cultural capitals, festivals, urban events, and places where every street tells a story.

Examples of packages and activities:

• City passes with museum entries and included transport
• Thematic tours: architecture, art, local gastronomy
• Weekend escapes in major European capitals
• Lifestyle experiences: gourmet dinners, shopping, urban events
• Festivals and concerts in international metropolises

Who is AVENUE for?

For urban explorers, for those seeking sophisticated city breaks and authentic culture, for those who feel that big cities are true works of art. AVENUE is the theme where every holiday becomes an urban manifesto.

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Holidays that mean peace, balance, and inner rediscovery. We named this concept SERENITY because it evokes moments when time slows down and travel becomes an invitation to relaxation and harmony. It is part of the One word. Limitless experiences. collection, dedicated to those seeking refuge from daily rush and wishing to restore their natural rhythm of life.

SERENITY means luxury spa resorts, wellness and detox programs, yoga sessions in nature, traditional massages, and slow travel experiences. Whether it’s a stay in the Alps with panoramic views, a retreat on Asian islands, or a complete relaxation program in a premium resort, each package is designed to bring peace and vitality.

Examples of packages and activities:

• Yoga and meditation retreats in Thailand or Bali
• Stays in alpine spas in Austria and Switzerland
• Detox programs and personalized nutrition
• Traditional Asian massages and therapies
• Slow travel holidays focused on nature and balance

Who is SERENITY for?

For those who want to reconnect with themselves, for travelers seeking authentic relaxation, and for everyone who believes that holidays should be a moment of balance and well-being. SERENITY is the theme where every holiday becomes a therapy for the soul.

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Holidays that mean magic, snow, and spectacular lights. We named this concept AURORA because it evokes northern brightness, the beauty of winter, and the charm of moments lived in snowy landscapes. It is part of the One word. Limitless experiences. collection, created for those who love winter in all its forms: from skiing and snowboarding to Christmas markets and luxury chalets.

AURORA means alpine stays in top resorts, winter-themed circuits, colorful Christmas markets, snow sports, and authentic chalet experiences. Whether it’s skiing in France or Austria, holidays in Lapland, or quiet evenings by the fireplace in a luxury resort, each package brings a different facet of winter.

Examples of packages and activities:

• Skiing in France, Switzerland, Austria, or Italy
• Christmas holidays in Lapland with Santa Claus encounters
• Christmas markets in Vienna, Prague, and Munich
• Escapes in luxury chalets with spa and fireplace
• Winter activities: snowboarding, sledding, snowshoe hiking

Who is AURORA for?

For families who want to discover the magic of the holidays, for winter sports enthusiasts, and for travelers dreaming of romantic evenings in alpine landscapes. AURORA is the theme where winter becomes a story lived to the fullest.

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Holidays that mean inspiration of the moment, spontaneity, and unexpected emotions. We named this concept SPARK because it symbolizes the spark that appears when you feel the urge to leave immediately, without long and complicated plans. It is part of the One word. Limitless experiences. collection, created for those who live in the moment and love the surprises that only spontaneous travel can bring.

SPARK means last-minute city breaks, quick flights to European destinations, weekend getaways, as well as short but intense experiences: concerts, festivals, gourmet dinners, or day tours. It is the theme where the holiday does not need many preparations, only the desire to live the present to the fullest.

Examples of packages and activities:

• Last-minute city breaks in major European capitals
• Weekend escapes with quick flights
• Attendance at festivals and concerts in urban destinations
• Day tours with cultural or gastronomic themes
• Gourmet experiences and short but memorable activities

Who is SPARK for?

For travelers who love spontaneity, for those who follow their instincts, and for those who prefer short but intense holidays. SPARK is the theme where a simple spark becomes an unforgettable story.

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Holidays that mean history, heritage, and the discovery of universal legacy. We named this concept HERITAGE because it represents the link between past and present, between UNESCO-protected sites and the living experiences you can enjoy today. It is part of the One word. Limitless experiences. collection, created for travelers who see culture as a path to knowledge and inspiration.

HERITAGE means circuits through historic capitals, visits to archaeological sites, museums and galleries, as well as authentic experiences that reveal local traditions. It also includes modern pilgrimages – from the Camino de Santiago to other spiritual routes – journeys of introspection and discovery, where the path becomes as important as the destination.

Examples of packages and activities:

• Cultural tours through Rome, Florence, or Athens
• Visits to UNESCO sites: Cappadocia, Alhambra, Bruges
• Historical tours through Central European capitals
• Pilgrimages: Camino de Santiago and other spiritual routes
• Traditional experiences: gastronomy, crafts, folk performances
• Museums, exhibitions, and local cultural events

Who is HERITAGE for?

For those passionate about history, art, and culture, for travelers who want to understand the places they visit and create meaningful memories. HERITAGE is the theme where every holiday becomes a living lesson, a spiritual journey, and a memorable experience.

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Holidays that mean long journeys, explorations, and successive discoveries. We named this concept ODYSSEY because it evokes the great voyage, the routes that connect cultures, cities, and diverse experiences in a single adventure. It is part of the One word. Limitless experiences. collection, created for those who want more than a stay: a true journey around the world.

ODYSSEY means complex itineraries with multiple destinations, cultural and touristic circuits, as well as long trips combining transport, accommodation, and activities in a continuous flow. From a European circuit through Rome, Vienna, and Prague, to a transcontinental route across Asia or South America, each package is designed to bring variety, rhythm, and complementary experiences.

Examples of packages and activities:

• Central Europe circuits: Vienna, Budapest, Prague
• Mediterranean routes: Rome, Athens, Istanbul
• Asian tours: Japan, South Korea, and Thailand
• Latin American circuits: Peru, Argentina, Brazil
• Tailor-made itineraries with flights, transfers, and personalized activities

Who is ODYSSEY for?

For travelers who love long routes, for those who want to see as much as possible in a region, and for explorers who believe that every destination adds a new page to their story. ODYSSEY is the theme where the holiday becomes an adventure novel.

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Holidays that mean ultimate luxury, absolute refinement, and emotions never forgotten. We named this concept VELVET because it symbolizes velvet – the noble fabric historically reserved for kings and aristocrats, associated with elegance, exclusivity, and emotional intensity. It is the supreme concept of the One word. Limitless experiences. collection, the pinnacle of ActivTours® philosophy.

VELVET means holidays from 5 stars and beyond, stays in iconic resorts and hotels, private experiences that go beyond imagination: exclusive villas with butler service, private yachts and helicopters, luxury safaris in natural reserves, personalized charter flights, prestigious cruises, and activities designed only for elites. It also includes gourmet dinners with world-renowned chefs, rare tastings, VIP access to international festivals and concerts, private tours with dedicated guides, and any experience that turns a holiday into a work of art.

Examples of packages and activities:

• 5*+ resort stays in the Maldives, Dubai, or Seychelles
• Private villas with infinity pools and personal butler
• Yacht cruises and panoramic helicopter trips
• Luxury safaris with exclusive lodges in Africa
• Rare wine tastings and Michelin-starred gourmet dinners
• VIP access to international events: festivals, concerts, elite matches

Who is VELVET for?

For travelers who will not settle for less, for those seeking supreme luxury and uncompromising holidays. VELVET is the ultimate theme, where there are no limits, only the desire to turn dreams into reality. Everything is possible, in a world created for absolute refinement.

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